Privacy Policy

Effective Date: February 15, 2026

This Privacy Policy describes how Heirs of Vega LLC, doing business as La Roja (“La Roja,” “we,” “our,” or “us”) collects, uses, and protects your information when you visit our website or purchase our products through our website or third-party marketplaces.

Information We Collect

We may collect:

Name

Email address

Phone number

Billing and shipping address

Payment details (processed securely by third-party providers)

IP address and browser/device information

Order history

For purchases made through Amazon or other third-party platforms, we receive only the information necessary to fulfill your order in accordance with those platform policies.

How We Use Your Information

We use collected information to:

Process and fulfill orders

Provide customer support

Send order confirmations and updates

Improve website performance

Prevent fraud

Comply with legal obligations

We do not sell or rent personal information.

Cookies

We use cookies and similar technologies to enhance website functionality and analyze traffic. You may disable cookies in your browser settings.

Data Security

We implement commercially reasonable safeguards to protect personal information. However, no method of transmission over the internet is completely secure.

Your Rights

To request access, correction, or deletion of your personal information, please contact us using the information below.